How to Create a Betterment-style ETF Portfolio Management App

Fintech, or financial technology, has been "gaining traction" recently.

To manage their money markets and other financial market investments, both novice and seasoned investors can now use investing applications. These financial apps—the best we've seen—might be able to assist investors focus on saving money and improving their portfolios by providing a variety of value-added services for a low cost.

Investment apps helped to change the investing world with ultra-low management costs and access to customized, diverse portfolios that took the uncertainty out of investing. There are numerous stock trading apps available nowadays.  


Betterment is one of the most well-known Robo-advisors, which have developed in recent years to provide investors an alternative to more traditional human financial advisors. Robo-advisers have improved with time, and there are now several options to consider.

In these volatile times, many people believe there is an opportunity to profit from market volatility by using monetary stimulation. As a result, if you create an investment app for them, you'll be giving them a useful tool. Without a doubt, developing a mobile investment app is a brilliant concept.

We'll go over all custom stock trading app development in this blog today.

What is a Stock Trading App?

Thanks to the emergence of stock trading apps that allow you to trade independently, trading in the stock market has been less time consuming in recent years. Because you can execute any stock market deal using your smartphone, mobile trading applications make things even easier for investors and traders. You can trade from anywhere at any time with the mobile trading programme.

All necessary support and assistance is provided by trade platforms, including secure real-time access to trading, research papers, stock price analysis, market news, and so on.

Users can manage their portfolios and trade stocks and other investments using investment apps on mobile phones. 

The online trading platform market was valued at $13.1 billion in 2019 and is predicted to grow to $18.3 billion by 2027, with a CAGR of 4.2 percent between 2020 and 2027.

Key Steps to Build an App like Betterment! 

You must follow conventional development principles if you want to create a solid investment app. The development process is simple if you know what you're doing. The fundamentals of stock market app development are as follows:

1. Find out who your target audience is

To make your stock market app successful, do extensive research on your target demographic as well as the market potential for similar apps like Betterment. Understand their requirements, compare your offering to that of competitors, and come up with something unique to give. Professionals can utilize exploration and investigation to figure out what the project's scope, app functionalities, design strategy, and line-up should be.

2. Create a User Interface/User Experience (UI/UX) that is efficient 

One of the most crucial elements to consider when designing a stock trading app is the app design. Keep in mind that many of the people who will use your app are completely unfamiliar with the stock market.

Given this scenario, the User Interface should be as simple and user-friendly as possible. Make sure that everything, including the infographics and figures, is clearly presented so that anyone may run it, even if they have no prior understanding of the industry. You should focus more on improving the user experience for your customers. Provide easy-to-understand content to make trading as simple as possible.

3. Select the Proper Platform 

A native (Android and iOS) solution, a hybrid solution, or a cross-platform solution are all options. A multitude of considerations, including schedule, budget, and business requirements, influence the final decision. In general, native mobile apps offer a superior user experience, security, and functionality, but cross-platform solutions might be even more cost-effective and faster to develop.  

4. Begin the development process 

The actual development process is divided into different categories, such as mobile, frontend and backend, iOS and Android, and so forth.

To create an app, you'll need mobile development services. The most common techniques for iOS apps are Swift or Objective C language and Xcode (Apple's IDE), while the most common practices for Android products are Java, Kotlin, or JavaScript language, and Android Studio. Backend development is required to manage the infrastructure, application logic, databases, and servers. Your priorities and technical judgment will determine the programming language you use. Common examples are Ruby, NodeJS, Python, Java, and .Net. Developers must also construct databases.  

5. Try out the app 

After MVP and full-fledged app creation, engineers do comprehensive testing across platforms and devices. Quality assurance (QA) services assist in the detection and eradication of faults, as well as the establishment of optimal function performance. You can engage testing engineers from the top mobile app development business to make the testing process more easier. Quality control, as well as functional and non-functional testing, are all performed to ensure that the system is defect-free and capable of handling the requisite volume and pressure.  

6. MVP App Development is a good option 

A product that fulfills the bare minimum is referred to as an MVP. It's an agile development notion that influences learning in new product development, which is typically influenced by a number of things.

The MVP will be the development of new things as well as a better understanding of how they are used. You can create an MVP product to test whether it can be improved and used more efficiently. As a result, minimum viable products protect a client's investment in a mobile app development company. MVP allows developers to make better products for the complete satisfaction of their customers. 

How Much Will Stock Trading Apps Like Betterment Cost? 

Without a good grasp of your specific requirements, interests, wishes, features, and functionalities, the region of a hired mobile app development firm, and many other factors, no one can truly tell you how much something will cost right away. Every company has its own fee structure; some charge per the hour, while others charge by the month or in a lump sum. You should be informed of what is going on in the app development process, as well as the components of app expenses and the company's capabilities. IT Kamtech's experts can help you acquire a quote for your project.


The trading industry, like the rest of the world, is constantly evolving as a result of technological breakthroughs. Businesses, including the financial industry, must use technology to be competitive in today's environment. In the case of current trading enterprises, it can be executed by creating a mobile application to expand your consumer base.

Developing a trading platform involves a full understanding of both client and corporate requirements. Your application, on the other hand, will earn money for both your users and your organization provided you choose the finest technology partner and complete the processes correctly. If you have a unique online stock trading business idea and need to build a strong foundation for a successful launch, you'll need a trusted, forward-thinking development partner. This is an excellent time to call a Mobile App Development Company to get your stock trading app produced for a reasonable price.   

If you are looking for a company like this, please contact us. We're thrilled to be able to offer you an investment software that is both creative and trustworthy.

Saksham Gupta CTO, Director

An engineering graduate from Germany, specializations include Artificial Intelligence, Augmented/Virtual/Mixed Reality and Digital Transformation. Have experience working with Mercedes in the field of digital transformation and data analytics. Currently heading the European branch office of Kamtech, responsible for digital transformation, VR/AR/MR projects, AI/ML projects, technology transfer between EU and India and International Partnerships.

Website: https://www.linkedin.com/in/saksham-gupta-de/